But how can you make sure Google and other search engines find your business relevant? Start by making sure you’re targeting keywords or phrases that potential local shoppers might be searching for. One simple way to know if you need local SEO is whether your business has a local address. Even local service providers, such as property watch businesses or caterers who don’t work out of one location, but go to clients’ locations, are good candidates for local SEO.
And 16% believe they’re the most important factor for map pack rankings. Digital Marketing are increasing in their perceived importance for “regular” local rankings over time too. But their perceived importance for “map pack” rankings has stayed roughly the same. In 2016, Google saidthat backlinks are one of their top three ranking factors. Plus, many studies have found a strong correlation between links and organic traffic. That said, citations can still help searchers discover your business online.
Assuming you’re an orthodontist in Wicker Park, Chicago, you will like to show up on search results when someone in your area has challenges with their teeth. Google recently decided to narrow it down to the top three results. The top three results focus on businesses that are the most relevant to your search. The results will vary when you change locations to give you the businesses that are closest to you.
While marketers for years have sworn by putting pop-up ads and banner ads on websites, users hate them. This has been known for a long time, and now, they have to go. When we started with him we had one office, now we have three and about to open our fourth. Create an automated review system in 15 minutes to build your business’s online reputation. Local Client Takeover is for agencies, aspiring agency owners, and digital marketers who want to serve their local clients and grow their own businesses to 7 figures and beyond. Another tactic is to invest in keyword research and utilize relevant keywords to help the page rank for long-tail search queries.
Your information is collected for the sole purpose of providing services described on this website. We use Google Analytics to measure site traffic and identify user interactions with it. For a limited time only, you can access a 30-day free, fully functional trial of leading SEO tool Semrush here — normally speaking, the trial length is just 7 days.
If your mobile website loads too slowly or isn’t responsive, you’ll miss out on a large volume of potential mobile clients. A whopping78% of local mobile searcheslead to an in-store purchase. This is just one reason why small businesses are making the smart move and opting for local SEO. It may not seem intuitive to include social media marketing as part of your local SEO checklist, but hear me out.